Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 348

“A Connected Car Does Not Mean a Distractive Car Anymore”

Posted by fidest press agency su mercoledì, 4 aprile 2012

London. There has been a great deal of speculation and discussion about how a connected car should be, while at the same time not losing sight of the issue of driver distraction. Harman’s Aha platform defines today’s connected car by introducing an altogether new approach to infotainment full of web content. The Aha platform serves as a one stop shop for the entire web-based entertainment content, and uses voice interface as output medium to relay the information, which in the current scenario is considered to be the safest form of human-machine interaction unlike visual interaction, which needs maximum user attention.According to Frost & Sullivan Research Analyst, Krishna Jayaraman (, Aha’s primary aim is to keep the user always connected and make driving easy and safe. “This application has opened the floodgates for numerous Internet-based services in the infotainment domain, which were considered to be sources of distraction,” he comments.The unique cloud-based radio platform is focused on collecting data from the web, simplifying it, and making it consumable while driving. In case of unavailability of specific media such as a podcast, the system gives an audio feedback about the unavailability, hence keeping drivers’ eyes on the road.
“With the flexibility of integration on basic radio systems to advanced multimedia systems, it will cater to consumers’ needs irrespective of different car segments and will open opportunities for OEMs, who are planning to introduce applications and connectivity in their cars,” he concludes.
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit


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