Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 316

Age Before Beauty – Could you Star in Illamasqua’s Next Campaign?

Posted by fidest press agency su sabato, 28 aprile 2012

London, (PRNewswire) Illamasqua the independent British beauty brand like to break the rules. This time they’re breaking the unspoken prejudice of age, not just in cosmetics but society in general.
Joseph Corrė -Illamasqua Joint MD “Why should it be the case that you hit 40 and morph into a dull, boring version of your original self? Bombarded by products to hide your age rather than celebrate your experience and vitality.” Illamasqua are looking for beauty without limits – age limits, beauty has no sell-by date. That’s why Illamasqua’s new AW2012 campaign will feature people of all ages. If you’re someone who never lets age define you, or you know someone who fits that description, Illamasqua want to encourage you to nominate your mothers, aunts, grandmothers or any strong person in your life to be part of their next campaign in a glamorous beauty shoot celebrating all ages and diversities. As well as individuals, we are looking for pairs – from mothers and daughters to nieces and aunties, to grandmothers and grandsons. The combinations are endless.
In return, all those featured in the campaign receive £500, a new Illamasqua make-up kit worth £500 and a framed photo of yourself like you’ve never looked like before.


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