Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 330

Apple is no longer the most valuable brand in the world

Posted by fidest press agency su venerdì, 30 Mag 2014

alexIt lost the top spot to Google! But what are the reasons behind Tim Cook’s downfall? It turns out that Steve Jobs’s renowned tendency to ruthlessly refine his products still cultivated by Apple might actually work against the company. Conversely, Google’s fast, aggressive and varied product turnovers may have contributed to its 40% rise in value in 2014. Using Millward Brown’s latest data we have created an infographic presenting top 10 most valuable brands of 2014 that also tries to explain the reasons behind Google’s sudden rise to power. You can check out the infographic here: sonline. com/ comparison-of-the-most-valuable-brands-of-2014/. From the infographic, you can find out that: Google’s strategy is to excite the crowds by launching beta versions (like Google Glass) early on while Apple prefers to smooth out their products before their release. Apple has the biggest drop in value (by 40%) among the top 10 brands on the list I’m sure your readers would be interested in learning how Google managed to wrestle the most valuable brand title from seemingly almighty Apple and which other companies made it to the list.Would love to know your thoughts. The infographic is free to use, just credit us, the creators, as source.(alex)


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