Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 259

New Report Reveals Global Trends on Students Digital Usage

Posted by fidest press agency su lunedì, 20 ottobre 2014

londonLondon. Indisputable today is the widespread use of digital resources in all aspects of life, which is only increasing for students. However, despite the investments made by universities in this area, there is still little evidence about how digital resources are utilised by prospective students as part of their search process; and whether they now outweigh traditional methods.The Students Online: Global Trends 2014 report, compiled by QS, the publisher of the World University Rankings, endeavours to partially fill the gap in research concerning specifically how prospective students will utilise technology as well as traditional sources in their decision making process. This report is essential to the future university outreach efforts for prospective students through new insights concerning preferences.2012 US-based study from Google and Compete found that nine in ten enrolled students had used the internet to research higher education institutions, with one in ten exclusively using online sources of information.
A year earlier, the 2011 E-Expectations Report1 from Noel-Levitz published the alarming finding that one in five surveyed prospective students said they’d removed a college from their list as a result of a bad experience on the institution’s website.
Laura Bridgestock, author of the report says: “While universities know the online sphere is essential when communicating with prospective students, there’s little information available about how students use the internet during their research. This report shows that it is important to use a wide range of tools and not to underestimate the importance of traditional communication methods even in the Web 3.0 era.”

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