Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 335

Nordic Sparkle is crowdfunding to launch mySelfie in China

Posted by fidest press agency su martedì, 24 febbraio 2015

mySelfieFinnish Nordic Sparkle launched a crowdfunding campaign on FundedByMe on Friday 13th of February to raise 60.000€ to expand in China. Campaign has had an excellent start, only after few days 39% of the target has been achieved. To get to China market, Nordic Sparkle has also received funding from Tekes, Finnish Funding Agency for Innovation. mySelfie is an avatar app targeted for fun-loving teens who share their selfies in social media. With the app you can create your cartoon, style it, share it and have it on your iPhone case.
– Product is ready and tested, and it has what it takes to be the coolest accessory globally, says Heini Saari, Head of Marketing & Sales at Nordic Sparkle. – There is no such concept on market that would combine smartphone cases with social media. Large target group is willing to spend money on mobile phone accessories, and smartphone case market is still expected to grow during the next five years. With the social aspect the product is expecting huge organic growth since it is also designed to be shared in social media.
– We want to start the production and sales in China in November 2015, says Heini Saari. Custom case production is now ready for shipping in Europe, and app from the Finnish company will be first launched in Western Europe. (Photo: mySelfie)


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