Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 126

IBC Content Everywhere Announces Highlights and New Speakers for its November MENA Event

Posted by fidest press agency su domenica, 30 agosto 2015

MENA EventJumeirah Beach Hotel 29 – 30 November 2015 In line with its commitment to bringing the most influential thought leaders and business minds to the region, IBC is pleased to announce that this year’s IBC Content Everywhere MENA event will embrace and examine those topics at the forefront of IBC2015. Produced and tailored especially for the MENA region, and featuring an international speaker line-up, the conference will employ cutting edge technology to deliver an unparalleled interactive experience. The event features a mixture of presentations and panel sessions with top speakers from broadcast, telecoms, media and content, offering a high-end editorially led programme together with strategic networking opportunities. Particular highlights to capture the interest and imagination will include unique insights into: The Future of OTT and Online Offerings in the Region and Beyond: With OTT and online TV offeringsbecoming such a core way for consumers to view media, it is essential that media distributors stay ahead of the game. This panel session will consider the impact of new entrants and consolidation within the region’s OTT market, together with the possible negative effect of content packaging constraints on consumer subscription levels. Further deliberations will involve how to engage and retain new audiences through the use of social media, the influence of traditional broadcast companies on the OTT space and the necessity of OTT collaborations with telcos. Content is King: Strategies to stay ahead in an increasingly competitive content environment: As consumers are increasingly calling the shots, it has never been more important to ensure the right content is delivered, irrespective of the platform. Content is the key asset in every media business, wherever you sit in the value chain and this session will address the issues in developing an effective strategy whether it’s fighting for commissioning rights, creating original content or looking to digitaloriginal content creators. With the increasing popularity of online gaming channels, the panel will also consider whether there are there lessons to be learned from the difference in content and multiplatform delivery. How are Disruptive Tech Start-ups and Media Companies Using Each Other’s Platforms to Create Their Own Success? Buzzfeed is very open about the major role that exploiting social media platforms such as Twitter has played in their success – and this is not an unusual story. With new media players and tech start-ups constantly appearing across the world, this session will look at the ways in which these companies are using social platforms to grow their image, how to create and implement a strategy across multiple platforms and the best methods to engage and attract audiences. (photo: MENA Event)

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