Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 276

Let’s Rock on the Top of Europe!

Posted by fidest press agency su lunedì, 31 agosto 2015

Interlaken, Switzerland,Interlaken, Switzerland. A unique event. A first: thanks to Swiss watch brand TAG Heuer, a Chinese music star – the composer, dancer, musician and actress G.E.M. – will perform today on the famous Jungfraujoch glacier for an audience of more than 200 Chinese fans who have travelled from China and all over Europe.G.E.M. is a household name in China. A generational phenomenon throughout the country and across Asia. Young, beautiful and talented with a powerful voice and a sought-after look, she is the epitome of success and, at just 24, is admired by an entire generation of youngsters who know her songs by heart. At the invitation of TAG Heuer, G.E.M. – which stands for Get Everybody Moving – decided to come and perform in Switzerland. And – as expected of her – the performance will take place on a dazzling stage, which she has designed down to the very last detail alongside the Swiss watch brand, for whom she has been an ambassador since early 2015. Arriving by helicopter after a flight over the Swiss Alps, she will be met by Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer. On a stage built on the snow in the form of the TAG Heuer logo, she will sing her biggest hits, including Someday I’ll Fly, What Have U Done and Oh Boy: a real physical feat at this altitude. Of course, no one could resist a few of the great Swiss clichés to top off this unique event: Bernese mountain dogs, as well as Alpine horn players and an opportunity to taste Mr. Biver’s very own cheese. To continue the fun, G.E.M. will extend her performance by descending the glacier’s Snowpark on a zip wire. Her motto could be DontCrackUnderPressure!
Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, stated: “Thanks to her amazing character and infectious energy, G.E.M. has really accelerated TAG Heuer’s ability to connect with youngsters in China and Asia in general. We succeeded in staging an event that might have seemed outlandish, thanks to her perseverance and professionalism and that of the teams, in particular from Jungfraujoch, who I would like to thank for their welcome. Our Chinese friends will remember this event for a long time – an event organised in their honour and which illustrates the friendship between our two countries”.

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