Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n°159

Lamb Weston shows “Seeing possibilities” at Anuga

Posted by fidest press agency su lunedì, 12 ottobre 2015

dippersKRUININGEN/COLOGNE – As one of the world’s leading companies in frozen potato products and appetizers Lamb Weston® has chosen international food fair Anuga in Cologne to present “Seeing possibilities” to inspire your menu. Chefs will offer visitors working in the food industry new solutions how to serve potato products in an inventive way. Lamb Weston is all about seeing possibilities in potatoes. It invented the water gun knife, came with the world’s first CrissCut and Twister fries and has won various sustainability awards for its water- and emissions saving technology. This year Lamb Weston startled the food business with the introduction of Potato Dippers and Connoisseur Fries.
Potato Dippers makes dipping and sharing a unique fun experience. Due to the Lamb Weston Potato Dippers, developed based on that latest consumer insights and needs, potatoes have become popular as a snack, starter or finger food. With its rough-cut, irregular shape Connoisseur Fries look like home-made fries and taste accordingly. The original taste and appearance serve as perfect answer to the growing trend of authenticity.This captures the essence of Lamb Weston®’s global approach – Seeing possibilities for improving its customer’s business. During the Anuga Food Fair, from 10th until 14th October in Cologne Germany, the theme is: ‘Seeing possibilities: new ways to excite your menu!’ That matches perfectly with the fairs theme: ‘What does tomorrow taste like?’At Anuga two great chefs will show inventive suggestions to serve potato products. For instance by using the new Lamb Weston fries as a starter with truffles. Or Potato Dippers with black olive powder.They will prepare six complete menus that visitors are welcome to taste on the stand. They can even vote for their favourite, most inventive serving suggestion and win a price.
With this event Lamb Weston intends to inspire restaurateurs and other entrepreneurs in the food industry and demonstrate them that fries are more than just a product. We would like to offer solutions that will help our customers be ahead of trend and add value to their menu,” Maarten Ploos van Amstel of Lamb Weston / Meijer says.
Lamb Weston is a world leading brand in high quality potato products, and is sold in over 100 countries around the world. In a collaboration between with ConAgra Foods Lamb Weston and Lamb Weston / Meijer. The company Lamb Weston / Meijer serves the EMEA region and is based in The Netherlands. Supplying frozen potato products like Twisters®, Potato Dippers and Connoisseur Fries as well as dehydrated potato flakes to customers in the Foodservice, Quick Service, Industry and Retail segments. Lamb Weston / Meijer has its headquarters in Kruiningen (photo dippers)


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