Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 338

Expert comment on Twitter’s Q3 results

Posted by fidest press agency su giovedì, 29 ottobre 2015

Expert comment on Twitter’s Q3 results Sotirios Paroutis, of Warwick_Business_School_Scarman_road_view is an Associate Professor of Strategic Management and researches Twitter.Dr Sotirios Paroutis said: “The Q3 financial results provide the basis for some early optimism that Twitter’s attempt to simplify its organisation and services is working – but much more work needs to be done. More work is needed to keep simplifying the experience, and keep engaging developers, advertisers, and users.”Three areas sum up what is happening at Twitter: Twitter Moments, videos and the small and medium sized businesses channel. Moments is a fundamental shift in Twitter’s thinking – where users follow topics live instead of accounts – and encapsulates current efforts to make Twitter easier to understand.”With the volume of video consumption on the increase, Twitter is trying to attract the display ad budgets of advertisers. In Q4 there will be more related products, such as the new video narratives in the form of Promoted Moments. There are nine million small and medium sized business accounts on Twitter that represent a new marketing channel the firm has yet to fully utilise.”An impressive 86% of Twitter’s total advertising revenue was mobile-based, which it can build on. CEO Jack Dorsey focuses his company on the small and the big – on maintaining the momentum of improvement in its current products and, at the same time, thinking big and executing bold new initiatives. On both fronts, he has promised an increase in the pace of his firm’s execution going forward. This pace does need to increase to keep Twitter relevant and easier to understand for more people.”

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