Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 220

VW sales figures do not reflect the doom and gloom predicted

Posted by fidest press agency su sabato, 16 aprile 2016

Christian Stadlercomment on the news the Volkswagen Europe quarterly market share has hit a five-year low. Christian Stadler is a Professor of Strategic Management at Warwick_Business_School_Scarman_road_viewwho has researched the car industry, has made the following statement.
Professor Christian Stadler said: “While the numbers are down, it is actually a far cry from what one would have expected. Of course, that the VW brand has been hit more than others is no surprise, but, considering the furore of ‘dieselgate’ we have definitely not witnessed the demise of the Volkswagen Group that some expected.”There has been a downturn, but it is not a massive one. In fact, as past history of scandals has shown, people are often quick to move on and forget.”What I would say is the numbers do reflect a bigger concern for Volkswagen over its product mix, for example, it does not have new products in the SUV section. This is a bigger problem in China and far more worrying than ‘dieselgate’. Volkswagen has been outpaced by Toyota. Over in China it does not really have a cheap mid-range SUV that the market is after. This is a problem it has been aware of for years, but when challenged about it, things always seem to be another year away.”Volkswagen really need to get this right moving forward as this is perhaps a much bigger issue than the decline in European sales.”


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