Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 338

Expert Comment: Peroni and Grolsch brands sold by AB InBev to Asahi

Posted by fidest press agency su mercoledì, 20 aprile 2016

The expert comment on the finalised acquisition of the Peroni and Grolsch brands by Asahi. Te expert is John Colley, a Professor of Practice at Warwick Business School who has extensively researched mega mergers, has made the following statement: “This deal suggests the merger with SABMiller is close to closing and that they believe they will soon get the necessary regulatory approvals particularly in US, Europe and China. The real prize is stronger positions in Africa and Latin America which are the future growth markets for beer. Elsewhere demand is largely flat. “The deal has come at a high cost with substantial forced disposals in addition to the $106Bn needed to convince SABMiller’s shareholders. Assets sold to allay competition fears include worldwide rights to the Miller brands which went to MolsonCoors, Snow brand to China Resources Enterprise, and now Peroni and Grolsch to Asahi of Japan. “The speed at which the deal has been done demonstrates the determination of AB InBev to complete on the SABMiller deal. This will give them almost 30% of the global beer market. It does mean that the merger will make AB InBev by far the world’s biggest brewer with Carlsberg and Heineken a long way back. Unfortunately, it is difficult to see how this level of concentration will be in the beer drinkers’ best interests. “However the overall price of the deal and the extent of necessary disposals suggests that AB InBev’s shareholders may not benefit either.”Asahi is the biggest Japanese brewer with 38% of the market but little outside Japan. Clearly this signals global ambitions for Asahi as it will give them a strong position in many developed markets. “Access to distribution through these two premium brands and relatively local brewing will mean that Asahi’s own range of Super Dry ales can be introduced to wide distribution. This is at least good news for the beer drinker as it may well lead to more choice and more competition.”


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