Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 312

New online free course on opinion polls media reporting

Posted by fidest press agency su mercoledì, 11 maggio 2016

European Journalist centreAAPOR, ESOMAR and WAPOR have collaborated to launch the first-ever international online training tool for journalists to help improve media reporting about polls and survey results around the world. Aimed at journalists, media students, bloggers, voters and anyone who wants to know why polls work and how they are conducted, the course is hosted by Poynter, which provides online training for journalists. Thanks to AAPOR, ESOMAR and WAPOR funding, the course is available free of charge.This course will help journalists understand and interpret opinion polls to ensure their reports are as objective as possible and identify what they need to know about a study so they can more critically assess poll quality. The study of people’s attitudes and beliefs about political and social issues often deals with highly contentious subjects such as immigration and voting intentions that arouse huge public interest. Properly conducted opinion polls use statistical methods to provide the public, politicians and the media with objective measures of people’s attitudes and intentions, allowing the voice of the general public to be heard. They also help guide policy by giving decision-makers impartial and unbiased information about what the public wants.
Mollyann Brodie, President of AAPOR, said “This international course will help journalists understand why the questions asked, the type of people who were included in the survey and the timing of the poll can all impact the poll results. This will improve their ability to interpret the results and ensure professional and unbiased reporting.” Finn Raben, Director General of ESOMAR, speaking on behalf of the ESOMAR Council, added “The course will also help journalists explain why polls covering the same election can produce different results or why the outcome of an election might deviate from the result ‘predicted’ by the polls. We also believe that it is important that journalists check which polls they should be more cautious about reporting.”
Patricia Moy, President of WAPOR, said “Polls can also signal to journalists emerging political concerns. This is incredibly important during an election campaign when candidates are running neck-to-neck. We hope journalists all over the world will sign up and learn more about how to report on opinion polls.” The content is based on a course originally developed for the US by AAPOR. It has been updated to cover the latest methodologies including online polls, and expanded with examples from all over the world for international coverage.


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