Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 244

Smart intelligence for grocery retail in Europe

Posted by fidest press agency su domenica, 30 aprile 2017

retailyticsLZ Retailytics, the international analysis platform of Lebensmittel Zeitung (dfv media group), is being launched onto the market, following one year of development. LZ Retailytics has been created by nine renowned retail analysts with many years of professional experience and provides the grocery retail industry and its business partners with insight, analysis and forecast data to support their business in Europe. LZ Retailytics will enlighten the industry with its English language digital and mobile platform, and will additionally deliver workshops, training courses and projects. LZ Retailytics continually tracks and analyses the business development of over 1,000 grocery retail banners in 40 European countries. At the time of launch, it will provide data for the years 2014 to 2016 and forecasts for 2017 to 2022. The senior analysts, who are all well connected within the industry, will compile and analyse this data themselves. Angela Wisken, Spokesperson of the Executive Management Board of dfv: “We have designed LZ Retailytics with the same high quality standards that we have been implementing for many decades in the best specialist media. The customer response to our market tests has been exceedingly positive“.LZ Retailytics provides access to relevant and comparable data, insight and analysis via a user-friendly internet portal at any time of the day and on every type of mobile device. Specialist focus areas range from Amazon and the online grocery market to Aldi, Lidl and the discounters, private label trends, Eastern European retail markets, as well as retail technology and logistics. Market information can be downloaded on demand via the Report Builder function, exported directly into easy to compile PowerPoint presentations or Excel spreadsheets. In addition, users can access a database that currently contains roughly 9,000 crowd-sourced store photographs. These offer highly detailed insights into the stores of all European grocery banners and can be filtered according to various criteria, for example product categories.“Through LZ Retailytics we will be offering professionally compiled market data and insight, thus opening up a new field of business for our company. We are not merely shifting sales turnover from the classic dfv markets to digital lines: we are generating genuine additional business,” explains Wisken. LZ Retailytics will be marketed through single-user and company licences as well as upgrades of existing LZ subscriptions. The information services requiring in-person deployment of the analysts at customer premises will be invoiced at appropriate daily rates. (photo: retailytics)


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