Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 29 n° 307

Frost & Sullivan Leads the Way with GLOW, An Innovative Approach to Ensuring Growth & Leadership of Women

Posted by fidest press agency su venerdì, 9 giugno 2017

london-centralLONDON GLOW (Growth & Leadership of Women) is Frost & Sullivan’s global initiative aimed at supporting and enhancing growth and leadership of its professional women. The company plans to lead the way as an innovative global organisation that recognises the huge benefits that diversity at every level can bring to a company.
There has been much media coverage on the importance of leveraging women in the workforce Frost & Sullivan research shows that gender gaps in salary, titles, and opportunities are closing. As a company that focuses on supporting its clients to accelerate growth through innovation, Frost & Sullivan is leveraging its strategic know-how to find inventive solutions to close this gap.It’s no secret that, for a long time, men have made the majority of decisions on product design, sales and marketing, and R&D. However, the key buyers and influencers of products and services are often female. Furthermore, technological advances and standardisation are increasing competition across industries, making it difficult for companies to differentiate themselves. Reaching the end user has also become much more complex, and selling a product or service now requires creative thinking. Tapping into the female segment for talent not only provides organisations with a new perspective, it gives them an inside look into the thinking of people who make at least half of the purchases worldwide. “Frost & Sullivan is applying its unique research methods and strategic skills to tackle these global challenges that many organisations face,” noted Frost & Sullivan Digital Transformation Global Vice President Alpa Shah. “Collected data shows that the company starts out of the gate at full speed: whereas the number of men and women on staff is quite close for junior to mid-senior levels, women drop off considerably as one moves up the ladder. Reasons for this decline may be children or family, work-life balance, insufficient incentives, better opportunities elsewhere, or lack of recognition. However, Frost & Sullivan is determined to change this statistic: the company’s Board and Partners recognise that innovation is only possible by bringing new perspectives to the table. By mentoring and empowering the best and brightest women, Frost & Sullivan aims at incorporating more women into the critical corporate decision-making needed to thrive in this competitive landscape.” An extensive survey of the organisation will help identify the gender gaps and determine the career growth needs of its staff. After analysing the results, training modules will be developed, and policies changed, in order to support both men and women. The changes will positively impact the entire workforce by giving everyone the skills and tools needed to better communicate, negotiate, and collaborate. The outcome of this process will give the company a significant edge.

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