Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 30 n° 299

Synergy Global Partner Program

Posted by fidest press agency su sabato, 7 ottobre 2017

Digital Guardian announced enhancements to its Synergy Global Partner Program. Synergy is designed for security solution providers that resell Digital Guardian products or managed services, and deliver a range of professional services. The enhancements will offer enriched programs and support to help partners promote and grow their data protection businesses.Data protection has become one of the fastest growing segments in IT Security, fueled by the increasing number of high-profile data breaches, as well as new regulations requiring companies to protect personally identifiable information (PII) data more stringently, such as the European Union’s General Data Protection Regulation (GDPR). To keep pace with the increase in demand for data protection solutions, Digital Guardian has strengthened its commitment to channel partners.Digital Guardian introduced the Synergy Partner Program in 2015 and established a strong reputation as a channel-led vendor partner. In 2017, Digital Guardian is making a further commitment and investment in its channel program to help partners capitalise on the market opportunity and accelerate new business. In February 2017, Digital Guardian appointed Marcus Brown as Vice President, Global Channels, making the channel part of the Digital Guardian executive leadership team. Marcus’ charter is to take Digital Guardian’s channel business to the next level, giving partners a new set of programs and incentives automated through a state-of-the-art partner portal, and expanding the partner footprint globally.The new Synergy Partner Program is a world-class partner program which includes the following new elements:
Detailed Synergy Partner Program Guide with benefits and requirements as well as separate MDF and Deal Registration Guides.Consistency and transparency in engagements through clearly defined, written Rules of Engagement. Improved messaging and partner enablement assisting partners to create new opportunities quickly. Sales, Pre-Sales and delivery enablement components will be available online as well as face-to-face. State-of-the-art deal registration system with improved opportunity tracking and collaboration.
Industry leading MDF program with real time on-line requests and tracking. All aspects of the Synergy Partner Program will be delivered through a fully automated state-of-the-art Partner Portal available at


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