Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 30 n° 17

Next Gen TV Reaches Major Milestone with Release of ATSC 3.0 Standards

Posted by fidest press agency su giovedì, 11 gennaio 2018

Gary ShapiroThe Advanced Television Systems Committee (ATSC) today commemorated the achievement of a major milestone in TV history, with final member votes being tallied for approval of remaining standards that together comprise the ATSC 3.0 suite of next-generation TV standards. Announced at CES® 2018, running here this week through January 12, the release of ATSC 3.0 is the culmination of a five-year effort to re-think over-the-air broadcast television service in the Internet age. ATSC 3.0 provides broadcasters with remarkable flexibility and new market opportunities through enhanced transmission and reception functionality and delivery of 4K Ultra HDTV, immersive audio, and interactive services using a mix of Internet and broadcast connections.Marking the milestone today at CES, ATSC President Mark Richer was joined onstage by Consumer Technology Association President and CEO Gary Shapiro, National Association of Broadcasters President and CEO Gordon Smith.“Our suite of ATSC 3.0 standards paves the way for a new kind of television service, one that is far more flexible and adaptable than previous standards. ATSC 3.0 will bring historic innovations to broadcasters and to viewers, from robust transmission to immersive audio, and from 4K Ultra-HDTV to interactive services and more. The 20 individual standards that comprise the release of ATSC 3.0 will give broadcasters the ability to utilize new transmission methods and finally bring together innovations in both over-the-air and broadband services,” said ATSC President Mark Richer.“ATSC looks forward to continuing work on the standard, including its deployment in initial markets and future enhancements. We remain uniquely positioned to support the first trial launches of ATSC 3.0 services and products beginning this year. In addition to our ongoing standards work, the ATSC has a very important role in educating stakeholders about how the technology works and assisting in implementation planning in the U.S. and other parts of the world,” Richer said.South Korean broadcasters initiated ATSC 3.0 broadcast service focused on Ultra HDTV last year and plan to transmit next month’s XXIII Winter Olympics in PyeongChang using the new standard. American broadcasters hail the new standard and its Internet Protocol backbone, which opens the doors for new opportunities. (photo: Gary Shapiro)

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