Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 30 n°158

June20 Launches the Converge Kinetic Display With Target and Verizon Wireless

Posted by fidest press agency su lunedì, 15 gennaio 2018

New York June20, the company creating a whole new category of kinetic retail displays combining the tactile gratification of in-store shopping with a content-rich online experience, announces a new Converge installation with Target and Verizon Wireless, the latest retailer to test June20’s new digital display solution. Additionally, June20 will debut Converge at Retail 2020, a demo area in the new Innovation Lab at NRF Retail’s Big Show 2018, January 14-16 in New York City.Through the Converge installation, June20 is building a customized digital display in 150 Targnew yorket stores to test its interactive, tablet-based solution with Verizon Wireless’ wide selection of smartphones to allow customers to compare devices side-by-side and make informed buying decisions.
“Target, like much of retail today, has a self-service store format, and Converge will be helping the retailer enhance discovery for those customers who would rather learn on their own, or to complement a staff that is already stretched a little thin,” said Paul Chapuis, CEO of June20. “For products that require thorough research and customization, like smartphones, connected health devices, or even cars, Converge is especially helpful in increasing customer browsing time leading to more sales.”
This installation follows several previous field tests, including Sam’s, Staples, and Home Depot. “June20 has had an exciting journey in testing our transformative display solution in multiple retail formats,” said Chapuis. “We’ve learned from every installation, using the insights we’ve received from early customer interaction and store performance to create an even stronger Converge experience. The consumer experience is now truly remarkable, and the tools for retailers & brands are miles ahead of other retail displays.”With the Converge suite of display solutions, customers can interact with the tablet-and-rail system to get information about complex products, configure design options, discover and compare similar products in a category, or display an expanded range of products and their availability. Customers even have the option to send the information on the tablet directly to their mobile device while standing in the aisle.June20 will recreate the Converge retail display system at NRF, providing a view into how retailers are currently using the solution to engage customers. Attendees should visit Retail 2020, the “technologies of the future” showcase in the Innovation Lab at NRF, to experience:Converge:Configure: Attendees can use the tablet-and-rail system to configure the details of a Tesla vehicle to experience an entirely new way to buy customized products in new retail environments.

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