Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

Business Wire Presents Future Award in the Media Category to University Students

Posted by fidest press agency su venerdì, 19 gennaio 2018

Winner of the Future Award 2017Business Wire, the world’s leading service provider for global press releases, once again gave out this year’s Future Award, which is presented as part of the Future Convention. Business Wire’s prize in the media category went to university student Laura Hess from the European School of Design, Frankfurt am Main, for her innovative “BikeBello” project. The innovation is an app incorporating GPS that makes it easier to track down bicycle thieves. Tracking can be started by ringing the bicycle bell.At the event, Business Wire also presented another media event as part of its event series. Around the topic “Public Relations in the age of communication 4.0 – are women better communicators?” Business Wire drew attention not only to the changes occurring in the communications industry, but also to the challenges and opportunities women experience in the PR sector. The media event was moderated by Mrs. Christine Riedmann-Streitz, Managing Director of Marken Factory GmbH and author of “Will there still be brands in the future? Hybrid brands – a vision for the future of strong brands“, which was published by Springer Gabler.More than 500 visitors came to the Future Convention in the new Langen town hall to learn about ideas and concepts for the future of business and society. Thirty-three Future Award finalists presented their projects, and eight among them were awarded prizes during the evening.The Future Award was presented for the twelfth time this year. For the first time, Future Convention visitors were able to decide who the winners should be. “Audience voting strengthens the network character of the Future Convention, and this is entirely in line with our goal of promoting interdisciplinary, cross-industry dialog”, says Anja Basta, Project Manager for Future Initiatives at DVPT.Ralph Dittmar, Regional Sales Manager at Business Wire, commented on the young talents’ dedication: “It is incredible what these young people achieve. Despite being aware of their low chances of succeeding in marketing their products in today’s fast-moving world, they still have the courage to implement their ideas. It is the spirit of these young thinkers that makes us all winners.” (photo: Winner of the Future Award 2017)

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