Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 344

“JAPAN – Where tradition meets the future”

Posted by fidest press agency su venerdì, 19 gennaio 2018

Japan National TourismJapan National Tourism Organization (JNTO, London Office) released a 360-degree VR video “[360-degree VR] JAPAN – Where tradition meets the future” on 16 January 2018. The video visualizing the essence of Japan and its culture was created as part of “JAPAN – Where tradition meets the future”, a large-scale inbound tourism promotion targeting 15 European countries, which started in 2016. With the concept of fusing together “tradition,” “innovation,” and “nature” which coexist in the diverse culture of Japan, the 360-degree VR video takes viewers on a virtual tour of Japan.Japan’s 16 Most Mesmerizing Destinations Introduced in a New Live-Action 360-Degree Video
As part of the promotion, there will be a social media prize competition to win a round-trip to Japan. Also, an AR digital signage display “Interactive Vision” will be exhibited in five countries across Europe, allowing passersby to virtually try on traditional Japanese costumes such as kabuki, maiko, and samurai.With the aim of Japan becoming more recognized and being chosen as a tourist destination, this promotion combines “traditional culture” with “innovative technology” to create contents that will appeal to the world, as stated in the promotion title “JAPAN – Where tradition meets the future.”
About the 2018 promotion for “JAPAN – Where tradition meets the future” “JAPAN – Where tradition meets the future,” is a highly acclaimed large-scale inbound tourism promotion by JNTO which began in 2016. The first video exceeded 13 million total views throughout the world, and has won silver and bronze in the Digital Craft division for SPIKES ASIA 2017, as well as being chosen as a finalist in three categories in ONE SHOW 2017. The 2018 promotion will provide interactive contents which will allow viewers to better understand Japan and its culture. (photo: Japan National Tourism)

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