Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 335

Make 2018 Your Year of Action: ‘Start Something Priceless’

Posted by fidest press agency su domenica, 21 gennaio 2018

FINAl-_BillboardThere is no better time than the New Year to remind ourselves that we each have the power to do something meaningful, make something special happen in our lives and our world. With the global launch of Start Something Priceless, Mastercard is inspiring everyone to take a first step in pursuit of their chosen passion or purpose, and turn small moments into amazing memories.“Start Something Priceless is a call to action at a time when people expect actions, not just ads, from brands,” said Raja Rajamannar, chief marketing and communications officer at Mastercard. “This is a time when people truly believe in their power to fuel change, and whether big or small, an action has the ability to make the world a better place. That movement is what we aim to unleash this year.
“Every day at Mastercard we work to make a difference in communities across the world, whether that’s reversing the cycle of poverty with the World Food Programme, donating to Stand Up To Cancer to give more people support in their fight, or bringing young girls into our family to inspire and prepare for a career in STEM.”The #StartSomethingPriceless movement launched today and we are encouraging people to share their pledges to pursue a passion or purpose, effect change, and lift one another up. Commitments can be anything that enriches your life, from reading a book every night with your child to adopting a dog from a shelter just use the hashtag to start something today.The iconic Priceless campaign has been at the forefront of purpose-driven branding for 20 years, with a story that has evolved with the way people think and feel. Priceless has always been about celebrating connections and experiences, but we are now inspiring and empowering consumers to pursue something that is meaningful to them; our journey has taken us from story-telling to story-making. We are now taking Priceless to the next level, to story-inspiring.For Mastercard, the new brand mantra will come to life across a variety of experiences and interests like travel, music, sports and philanthropy. The brand will uncover stories, create opportunities, and provoke people to think differently, all in partnership with Mastercard’s world-class sponsorship properties – GRAMMY Awards®, BRIT Awards, UEFA Champions League, Rugby World Cup, Australian Open, Cannes Film Festival, and the Arnold Palmer Invitational – as well as through its signature Priceless Causes programs with The World Food Programme and Stand Up To Cancer. (photo: FINAl-_Billboard)

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