Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 250

This is Getting Old: E-TRADE Tackles Retirement Saving Challenge Through Super Bowl Campaign

Posted by fidest press agency su martedì, 30 gennaio 2018

Super BowlE-TRADE Financial Corporation (NASDAQ:ETFC) announced its return to the Super Bowl with a 30-second spot during the second quarter of the game. The spot highlights the hypothetical, tongue-in-cheek consequences of an aging population working well into their retirement years. As a precursor and extension of E*TRADE’s Super Bowl spot, a series of video vignettes will be shared in real time during the game on Twitter, featuring cheers from the “Big Game Silver Squad,” a team of silver-haired all-stars and veterans of the cheer trade, who are working through their retirement as a cheer squad.“The campaign aims to shine a light on the growing financial challenge future retirees may face, while encouraging investors to start saving for retirement,” said Lea Stendahl, Chief Marketing Officer for E*TRADE Financial. “We’re leveraging E*TRADE’s irreverence and humor to show in a more relatable way that at E TRADE, consumers have access to the resources and tools they need to help get on track. Our hope is to make America think, and ultimately take more control of their retirement destiny so they can enjoy the golden years in whatever way they choose—be that pursuing a second act, continuing their career, traveling the world, or auditioning for a legendary cheer squad such as ours.”The Super Bowl spot and Big Game Silver Squad activations aim to expose some concerning trends:
Nearly nine out of ten investors worry they haven’t saved enough for retirement
One out of three Americans don’t have any retirement savings
Nearly seven out of ten investors think they could be doing better financially
“Investing for retirement is a serious issue today, but it’s never too late to start,” said Mike Loewengart, VP, Investment Strategy at E*TRADE Financial. “For folks just starting out, the playing field has been leveled with retail investors now having access to tools, education, and products once only reserved for professional money managers, all at a fraction of the cost of previous generations. But one of the biggest factors to getting on track for retirement goals—hands down—may also be the simplest: contributing consistently. You can’t necessarily control your investing returns, but you can control what you add.” (photo: Super Bowl)


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