Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 316

Calvin Klein Fragrances Unveils Latest CK ONE Global Campaign

Posted by fidest press agency su sabato, 3 febbraio 2018

Willy VanderperreCalvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH), and Calvin Klein Fragrances, a division of Coty Inc. (NYSE:COTY), today revealed the new worldwide advertising campaign for CK ONE by Calvin Klein. Bridging fragrance and fashion, the campaign features an international cast of models, many of whom have been seen in the CALVIN KLEIN 205W39NYC Spring 2018 runway show and in the just released global campaign.Directed by acclaimed writer-director Zal Batmanglij and shot by photographer Willy Vanderperre, the campaign offers a modern voice to CK ONE. The campaign celebrates a provocative longing for unity and self-expression, in a time where communication is digital, conversations are global, and youth are not only awakened but also engaged.In his cinematic advertisement, Batmanglij allows viewers to follow the cast’s individual journeys, which eventually end with everyone coming together. Throughout the spot, voicemail messages of longing for connection accompany visuals of the CK ONE cast experiencing coming-of-age moments – exploring a warehouse party in Brooklyn, NYC; playing “spin the bottle;” daydreaming about a crush in a school locker room, and more. The story ends with the group coming together on a NYC rooftop. The print campaign, photographed by Vanderperre, carries the theme over to still imagery by capturing the CK ONE cast on a rooftop overlooking the iconic New York City skyline, one of the most diverse and spirited places in the world.“When CK ONE originally launched in 1994, it helped redefine the boundaries of the modern fragrance because it blurred societal, gender boundaries and offered a freedom from convention and the status quo, a breaking of rules,” said Simona Cattaneo, Chief Marketing Office. (photo:Willy Vanderperre)

Rispondi

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo di WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione /  Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione /  Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione /  Modifica )

Connessione a %s...

 
%d blogger hanno fatto clic su Mi Piace per questo: