Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 338

Certona Ranked Personalization Provider to Global E-Commerce Leaders

Posted by fidest press agency su sabato, 21 luglio 2018

Certona, the global leader in real-time, AI-powered omnichannel personalization for the world’s largest brands and retailers, has been ranked as the #1 personalization solution in Internet Retailer’s 2018 report: Leading Vendors to the Top 1000.Internet Retailer’s comprehensive report is an analysis of the leading 1000 global digital commerce retailers. Revenue, growth of annual sales, online sale conversion rates and average order values are calculated across 30 categories in order to rank the top solution providers. Certona, in addition to being officially ranked as the leading personalization vendor in 2018, has achieved the highest volume of clients in Internet Retailer’s Top 500 Guide for each of the past 10 years.”The data-driven ranking is certainly validation that Certona has successfully leveraged AI, machine learning and predictive analytics to create serious value for our clients,” said Meyar Sheik, CEO and co-founder of Certona. “Our devotion to creating the ultimate personalized experience for each client is the key to our success. We have built a world-class organization with multiple layers of support that ensures clients’ objectives are met. That focus, along with our dedication to innovation, enables Certona to deliver the next generation of compelling brand experiences.”According to Internet Retailer, the Top 1000 online retailers in North America had a strong 2017. Their online sales collectively increased 18.5%. Online accounted for 13% of total retail sales, excluding vehicles and fuel, up from 5% a decade earlier. Furthermore, e-commerce represented 49% of growth for the US retail industry.Certona has 13 patents encompassing technologies for predicting human behavior and personalizing the customer experience. This approach lies at the core of its end-to-end personalized experience management platform, which leverages one-to-one behavioral profiling, big data insights and real-time analytics to increase engagement and conversions. Certona delivers over two billion personalized experiences a day, helping its clients achieve individualized experiences at massive scale increasing engagement, revenue and customer lifetime value.


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