Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 338

BigCommerce Announces New and Expanded Partnerships to Support European Business Growth

Posted by fidest press agency su mercoledì, 26 settembre 2018

BigCommerce, the leading ecommerce platform for fast-growing and established brands, announced that it has signed expanded partnerships with partners Born Group (“BORN”) and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading ecommerce agencies and technology providers, including full-service commerce agency GPMD, AI search tool Klevu, content management and boutique WordPress agency Pragmatic, and digital transformation expert SQLI.
Dotmailer, a leading marketing automation platform and BigCommerce’s first European Elite Partner, will provide European retailers with the ability to create personalized marketing campaigns for their customers. Through dotmailer’s Commerce Flow, merchants can synchronise customer contact data and purchase history from BigCommerce to deliver more relevant marketing communication to customers. “In today’s retail environment, consumers expect merchants to personalise the sales experience to their individual needs, and working with BigCommerce helps ensure that their merchants can use store data to create marketing materials that actually serve the needs of their customers. It’s yet another way that BigCommerce brings value to their customers globally,” said Milan Patel, CEO at dotmailer.BORN, an award-winning digital and content production agency, will also partner with BigCommerce’s European team as it expands to better serve its local market. “Our expertise lies in helping enterprise-level businesses develop integrated, forward-thinking ecommerce experiences that drive their business forward,” said Daren Fitzgerald, executive vice president of commercial at BORN. “BigCommerce stands out as a true platform leader in the mid-market. The combination of our offerings gives European merchants a toolkit to deploy industry-leading ecommerce sites that attract and convert customers at a fraction of the cost, which is why we consider it our SaaS platform of choice.”

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