Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 259

eLocal to Acquire Ring Router and Expand Performance-Based Lead Generation into Insurance Industry

Posted by fidest press agency su mercoledì, 3 ottobre 2018

eLocal, a leading provider of performance-based advertising for local, regional and national service businesses, today announced they have reached agreement on principal terms to acquire Ring Router. The acquisition is expected to close in the immediate term. Based in Pasadena, CA, Ring Router provides performance-based advertising in the form of pay-per-call programs within multiple insurance verticals. For years, Ring Router has helped large, national insurance agencies as well as independent local agents drive high intent, highly qualified insurance phone calls.For more than 10 years, eLocal has offered a pay-per-call/pay-per-lead solution to businesses in the home services, legal, debt and addiction sectors. With the acquisition of Ring Router, eLocal will be able to deploy its best in class performance-based advertising solutions to insurance agencies nationwide. “We are excited to build upon Ring Router’s strong foundation within the insurance marketplace,” said Bruce Aronow, CEO at eLocal.Fueled by an infusion of growth capital from LLR Partners in late 2017, eLocal is focused on augmenting its organic growth through targeted acquisitions in its existing and new verticals. “As we looked to expand our reach into new verticals, Ring Router quickly emerged as the right partner, with their similar performance-based pricing model and such a strong reputation in the insurance industry,” added Aronow.

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