Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 321

Wundervu Extends Partnership with NBC Universal and SYFY, Putting New York Comic Con into Virtual Reality

Posted by fidest press agency su domenica, 7 ottobre 2018

Wundervu, Pixvana’s XR production studio specializing in high-resolution, immersive experiences, today announced that it has extended its partnership with NBC Universal and will produce a series of entertaining VR experiences for SYFY WIRE that will allow guests to explore the floor of the New York Comic Con (October 4-7) in 180 or 360 degrees. Earlier this year, Wundervu shot and produced similar virtual reality experiences in partnership with NBC Universal for the Chicago Comic & Entertainment Expo (C2E2), the Emerald City Comic Con (ECCC) in Seattle, and the San Diego Comic Con, which got nearly a million views.Past Wundervu VR experiences of Comic Con have provided viewers with the opportunity to “wander” conventions, so people near and far are able to escape reality and immerse themselves in pop culture – whether they attended the event live or not. With high video completion rates and social sharing metrics, these early projects inspired the next wave of Comic Con engagement, providing fans with inside access.For the New York City Comic Con, the largest pop culture event on the East Coast, Wundervu will provide a unique way to engage and experience the event. The production company will be creating three hosted VR episodes, each offering challenges and contests that encourage viewers across the globe to look around and engage with the event in ways not possible until now.“Virtual Reality enables passionate endemic audiences, like the SYFY WIRE fan base, to experience ‘being there’ and being part of the fun, and the networks and sponsors are starting to notice,” said Rachel Lanham, General Manager of Wundervu. “There’s no other medium that envelops the viewer and builds lasting memories quite like VR.” “VR allows us to reach audiences in a dynamic and truly authentic way,” said Matthew Chiavelli, SVP, Digital, for SYFY. “Together with SYFY WIRE’s four livestreams and with the production magic of Wundervu, we’re able to put people at New York Comic Con and other fan events that they might not have had the opportunity to experience otherwise. Helping people to share the experience of events like these in a virtual way is incredibly powerful.”

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