Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 30 n° 328

Richline Group Brings Grown With Love, Lab Grown Diamonds™ to Market

Posted by fidest press agency su lunedì, 5 novembre 2018

Richline Group, a wholly owned subsidiary of Berkshire Hathaway, announced that it is partnering with both JCPenney and Macy’s to introduce Grown With Love, Lab Grown Diamonds this Holiday Season.
The category of Lab Grown Diamonds is revolutionizing the diamond industry. As the name implies, these diamonds are grown in a lab and are chemically, physically and optically identical to mined diamonds. The stones are, by nature, conflict-free and grown above ground, with clean technology, that works to lessen environmental impact. They also offer value to the consumer, beyond price. For the same price, a lab grown diamond can be larger or better quality than a mined diamond. Lab-grown diamonds follow the same grading standards as mined diamonds and are evaluated based on cut, color, carat and clarity. Richline’s core position is that consumers now have a fifth “c” to consider when purchasing a diamond – Choice.
The Award Winning Grown With Love Campaign represents a new choice, where there was none before … a choice to never compromise your values. It is an educational campaign designed to inform consumers of this emerging category, empower them to learn more about their options, and make the choice for themself. The supportive collateral is designed to disrupt a classic category to draw interest, and includes educational brochures & displays, sustainably sourced packaging, and an unfiltered street captured Diamond Challenge video that explores the power of education.
Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost Fine Jewelry Manufacturer and Marketer. Currently the major brands comprising Richline’s portfolio are LeachGarner, Inverness, Rio Grande and Richline Jewelry. Berkshire Hathaway and its subsidiaries engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services. The Common Stock of Berkshire Hathaway is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B.

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