Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 335

MuteSix Appoints Five Key Strategic Hires in North America

Posted by fidest press agency su sabato, 26 gennaio 2019

MuteSix – a full funnel digital and creative agency – today announced five new hires to its seasoned leadership team. Marc Loreti and Holly Martin have joined the company as Vice Presidents of Business Development, Bree Blackman as Vice President of Creative Strategy, and Ross Bucholc as Vice President of Paid Search. These appointments continue MuteSix’s forward momentum and will have an immediate focus on the company’s enterprise consumer brand and agency clients. MuteSix spends $300 million a year for clients across retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services. The agency has been achieving 265% year-over-year growth while retaining their people-first culture. It has also seen its creative studio (StudioSix) vertical grow 12x in 2018, which makes up 28% of its total revenue. The company’s speed-to-market has been finding traction with CMOs of SMBs and enterprise leaders alike, who turn to MuteSix to gain better ad spend due to the rise of creative and specialization. Today, MuteSix continues to sign large enterprise clients such as Disney, GNC, and Petco. “The addition of this exciting and impressive team of seasoned executives is a direct result of our significant growth over the past two years. The team we chose has the collective experience and smarts to keep up with MuteSix’s ongoing growth. Together, they will allow us to provide differentiated services, operate faster, leverage integrated data to create in real-time, and add increased value,” said Steve Weiss, Founder and CEO. “New client wins combined with the fact that total ad spend is projected to increase 24% between 2018 – 2022 makes this an exciting chapter for us.”MuteSix is currently investing further into mobile first video ads for 2019. “Mobile video is going to be the most popular and fastest growing content format this year given spending is expected to hit $103B by 2023. The increasing popularity of mobile video sharing platforms like Facebook and Instagram presents an immense opportunity to create, serve and measure interactive video ads,” said Daniel Rutberg, COO. The agency is also developing its proprietary predictive technology. “Clients don’t just want data, they want insights that make an economic impact. We’re looking to predictive technology to help refine hyper-relevant creative advertising to accelerate results for brands moving towards a cross-platform future.”


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