Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 275

IAB Annual Leadership Meeting

Posted by fidest press agency su martedì, 12 febbraio 2019

IAB commenced its 2019 Annual Leadership Meeting at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, AZ, with more than 1,500 digital advertising marketing and brand executives. This year, with the largest-ever slate of speakers for the event, the annual three-days of debate, discoveries, and decisions will be centered around the theme: “The Theory of Revolution: Sparking Growth in the Direct Brand Economy,” helping publishers, brands and their partners learn how to thrive in the emerging direct brand economy where young direct-to-consumer brands can compete with the largest global brands on earth.
The biggest names in the business will spearhead these historic dialogues. Tomorrow, the conference opens with a keynote presentation from direct brand royalty: ThirdLove Co-Founders and Co-CEOs Heidi Zak and Dave Spector. Together they will share with the audience the realities of what it takes to succeed as a direct-to-consumer brand, and what the shift to direct brands means for the media and advertising industry. Monday, Brian Lesser, CEO, Xandr, who has a prescient eye for what sticks, will offer his perspective on the changing dynamics of the TV advertising business. Tuesday morning, Linda Yaccarino, Chairman, Advertising Sales and Partnerships, NBCUniversal, and Laura Correnti, Partner, Giant Spoon and Co-Host of the “Adlandia” podcast, will discuss the future of disruption in the world of premium advertising. Closing the conference with a not-to-be-missed session, Sir Martin Sorrell, Executive Chairman, S4Capital, will engage in a one-on-one discussion with Pete Kim, CEO, MightyHive about the trends they are seeing, and choosing to respond to, in their keynote entitled, “A View from the Top of the (R)evolution.”

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