Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 348

European Frozen Seafood Market

Posted by fidest press agency su mercoledì, 13 marzo 2019

The “European Frozen Seafood Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024” report has been added to ResearchAndMarkets.com’s offering.The European frozen seafood market is currently experiencing strong growth.Currently, Europe represents one of the largest consumers of frozen seafood across the world. This can be attributed to the introduction of innovative frozen seafood products along with growing awareness of the various health benefits offered by these products.
Product premiumisation is one of the major factors driving the growth of the European frozen seafood industry. Local as well as international players are consistently improving their product quality and expanding the product portfolio to make their brand appealing to consumers.One of the primary factors is the convenience offered by frozen seafood products due to which they have gained wider acceptance in the region. Attributes of frozen seafood such as high nutrition, cost-effectiveness, maximum freshness and a longer shelf-life have made them a suitable option for consumers leading a busy and hectic lifestyle.Furthermore, growing health consciousness among consumers, rise in aquaculture industry, increasing cold chain management, etc. are some of the drivers responsible for bolstering the growth of the frozen seafood market in Europe.On the basis of product type, there are a number of frozen seafood products available in the market for the varying needs, tastes and preferences of the consumers. Currently, ground fish accounts for the majority of the total market share.
On the basis of distribution channels, discount retailers represent the dominant segment as they offer frozen seafood products at a lower price. They are followed by supermarkets and hypermarkets, specialty stores and others.

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