Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 259

indiGO Auto Group Debuts Next-generation Porsche Facility, First-of-its-kind in the World

Posted by fidest press agency su venerdì, 22 marzo 2019

Todd Blue, Founder and CEO of indiGO Auto Group, with award-winning dealerships in Palm Springs, Rancho Mirage and Riverside, CA; Houston, TX; and St. Louis, MO; has announced today the official opening of the prototype for Porsche’s next-generation showroom design, the first-of-its-kind in the world, in Palm Springs. Formerly Porsche of Rancho Mirage, indiGO’s new facility, Porsche Palm Springs is inspired by a vision between the manufacturer and dealership group to provide customers with architecturally iconic and tech-immersive elements designed to transform the future of luxury retail.The new “Destination Porsche” design offers an exclusive and immersive Porsche experience—from distinctive environments that reflect the spirit of each model offering, to luxurious customer-centric features, technology-driven conveniences and design innovation—this facility reflects Porsche DNA at every turn – past, present and future. Distinctive environments reflect each model offering including but not limited to the 911, Cayman, Cayenne, Macan, Boxster, Panamera, Exclusives, Classics and Taycan. These environments are designed to feature a one-of-a-kind experience through audio, visual and virtual reality elements to celebrate all facets of the brand.The Porsche brand, which recently celebrated its 70th anniversary, reached a new peak in deliveries in 2018, equating to a 4 percent increase worldwide. The U.S. market alone experienced a three percent increase, equating to 57,202 vehicle deliveries throughout the year. Porsche Palm Springs is located on a 2.7-acre lot on Highway 111 at 3737 East Palm Canyon Drive, adjacent to indiGO Auto Group’s BMW of Palm Springs dealership. Roughly 6 miles from the company’s luxury automotive campus in Rancho Mirage, the nearly 45,000-square-foot facility—which is 10 times larger than the old facility and will offer 30-40 percent more inventory—brings a new level of architectural innovation and modernism to the desert. From the building construction to the amenities, Porsche Palm Springs is representative of a forward-thinking and progressive future. The building is LEED-certified, utilizes solar power and is thoughtfully designed to retail and service the new Taycan, Porsche’s first all-electric vehicle scheduled to be released in 2020. The new facility also features fast charging portals where future Taycan owners can charge 62 miles of range in just four minutes.When entering Porsche Palm Springs, visitors are welcomed by a walkable road that leads them through the entire facility and into the distinct vehicle environments, creating the ultimate Porsche journey. A unique, walkable bridge seen overhead on the second floor mimics one found in Stuttgart, Germany where Porsche vehicle bodies sit on a moving conveyor belt, transporting them through a glass bridge and to their next stage of assembly. The bridge serves as a key design element in the new showroom.indiGO Auto Group customers can also expect an expansive, glass-enclosed Porsche boutique, multiple client lounges and cafes (including the world’s first 2nd floor VIP Lounge equipped with a full catering kitchen for small client events and private dinners), a fitting lounge with next-generation customization options and an expanded Parts Department. An expanded service department—offering 16 service bays and two additional electric bays—will decrease wait times and also provide the desert’s first-ever Porsche indoor air-conditioned reception lanes for service pick up and drop off. While furthering the indiGO standard of hand washing each vehicle, the new facility will also feature indiGO’s first-ever indoor hand wash bays.


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