Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 259

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Posted by fidest press agency su giovedì, 18 aprile 2019

Cloudflare, the leading Internet performance and security company, today announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control.
The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it available anywhere, instantly. AMP is great at providing content quickly to users and is especially crucial for driving traffic to eCommerce sites and news publishers. Google Search directs Internet users to AMP-enabled results (identified by a lightning bolt). Historically, AMP required the Google URL to appear in a browser’s address bar, meaning that publishers could not display their own domains and direct visitors to their own sites. AMP Real URL keeps traffic on publishers’ sites, giving them control over their pages, analytics, and the way their content is displayed to users.To build this at scale, Cloudflare worked with Google to implement an emerging standard called Signed Exchanges. This technology, paired with Cloudflare’s global network of 175 data centers in 75+ countries, allows Cloudflare to digitally sign each AMP page it delivers to Google’s AMP Cache. Supported browsers will now show actual domains (example.com) instead of the Google AMP URL (google.com/amp/example.com) so that publishers can control their own cookies, analytics, and brand in their URL bar. Cloudflare is currently the only company with a CDN solution to implement AMP Signed Exchanges. Cloudflare customers can enable this feature with one-click on their dashboards, and it will roll out over the next few weeks.

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