Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 229

Macy’s and The Trevor Project Partner in Celebration of Pride Month

Posted by fidest press agency su sabato, 20 aprile 2019

This June, Macy’s (NYSE:M) will kick-off its annual Pride + Joy national LGBTQ Pride Month celebrations with its customers, colleagues and local communities in commemoration of Stonewall 50 and World Pride NYC. A key component of that celebration is its nationwide partnership with The Trevor Project. In mid-May, Macy’s and The Trevor Project will begin the roll-out of a series of initiatives aimed at raising funds and awareness for Trevor’s life-saving mission and services for at-risk LGBTQ young people, highlighting Macy’s long-standing commitment to diversity, equality, inclusion and respect for all.The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people. The organization works to save young lives by providing support through free and confidential programs, including TrevorLifeline, TrevorText, and TrevorChat. They also run TrevorSpace, the world’s largest safe space social networking site for LGBTQ youth, and operate innovative education, research, and advocacy programs.To help raise funds for Trevor’s important work, from June 1 – June 17 at all Macy’s stores nationwide, shoppers can celebrate Pride by giving back to The Trevor Project through Macy’s charitable round-up program. As customers complete their in-store purchases, they will be invited to round up to the nearest dollar (up to $.99) and donate the change to The Trevor Project. These donations will help support the organization’s mission of providing crisis intervention and suicide prevention services. In select markets including Chicago, Cincinnati, Houston, Lexington (KY), Los Angeles, Minneapolis, New York City, Seattle, St. Louis, and St. Petersburg (FL), the round-up campaign will be extended through June 30 to coincide with Pride parade celebrations in which Macy’s has a local presence.
Macy’s shoppers are also invited to show their Pride through fashion as they support The Trevor Project with style. Pride and its signature colors will be front and center in the limited–edition, three-piece capsule collection by INC International Concepts. Featuring gender-neutral t-shirts, tanks and socks with rainbow detailing, throughout the month of June, Macy’s will donate $4 of the purchase price of the INC t-shirt and tank and $2 of the purchase price of the socks to The Trevor Project. The pieces retail for $10 to $20 and will be available in select stores and on macys.com/celebrate.Additionally, Macy’s partnership with The Trevor Project extends to a presenting sponsorship of this year’s TrevorLIVE NY benefit gala, taking place at Cipriani Wall Street on Monday, June 17. Honorees, presenters, hosts, and celebrity attendees will be announced soon.As a pivotal component of Macy’s Pride + Joy campaign, the national partnership with The Trevor Project, once again showcases Macy’s steadfast value of diversity and inclusion in all areas of business. This commitment is evidenced by the company’s consistent achievement of a 100 percent score on the Human Rights Commission’s Corporate Equality Index, the national benchmarking tool on corporate policies and practices.

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