Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 259

Sittercity Deepens Marketing, Board Leadership

Posted by fidest press agency su venerdì, 17 maggio 2019

Sittercity has added two key members to its leadership team, further deepening the online platform’s ability to make child care finally work for millions of families and caregivers. Elizabeth Harz, Sittercity CEO, announced today that Sachin Gadhvi, previously of Cars.com, has joined Sittercity as its new Head of Marketing, and global tech veteran Peter Harrison, has joined its Board of Directors.”We are extremely fortunate to have both Peter and Sachin join us at this time in Sittercity’s evolution,” said Harz. “Both have deep marketplace and on-demand experience, operating discipline, and track records of success in leading and empowering diverse and inclusive teams,” Harz said. “Peter is an accomplished operator with a passion for helping people find right-fit jobs, which is extremely helpful as we focus on connecting busy families with caregivers who love working with children. Sachin’s demonstrated results in marketplace marketing and his bold brand vision for Sittercity will accelerate us as we continue to reimagine the category that Sittercity created in 2001,” she said.Gadhvi, who most recently was vice president of growth marketing for Cars.com, brings extensive experience in developing and scaling marketing channels to drive sustainable growth in two-sided marketplaces. While at Cars.com, he was instrumental in reversing a decline in consumer traffic to achieve an all-time high of 22 million active car shoppers monthly. He also established Cars.com as the most-downloaded app in the category, driving the highest brand-awareness level in company history. “I am incredibly excited to join Sittercity,” said Gadhvi, a working parent, himself. “We have an amazing opportunity to make it easier than ever for families and sitters to connect, with new tools like search-by-availability and request-to-interview, especially as Millennials are becoming the first generation of digital native parents.”
Sittercity is a technology company on a mission to make child care finally work. We pioneered tech enabled child care in 2001, and we connect millions of parents with babysitters and nannies every year. Recently recognized as a 2018 Chicago Innovation Award winner and one of the best places to work by Crain’s and Built in Chicago, we are building a platform that is radically simplifying the way we find, book and pay for trusted care. Headquartered in Chicago, we serve families and caregivers nationwide.

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