Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

Digital Element Commemorates 20th Anniversary

Posted by fidest press agency su sabato, 22 giugno 2019

Digital Element, the Atlanta-based technology company that pioneered and revolutionized the geolocation and IP intelligence industry, is celebrating 20 years of successfully helping companies around the world more precisely target and reach online and mobile users in more meaningful, relevant and non-invasive ways.“When you consider that the majority of start-ups don’t make it past their fifth year and the average lifespan of an S&P 500 company is now less than 18 years, I feel very proud about the path we’ve chosen in terms of the evolution of our solutions,” said Rob Friedman, co-founder and executive vice president at Digital Element. “Our geolocation and IP intelligence solutions were engineered in Atlanta―before the city became a world-renowned technology hub. Our company was one of the few that came out of the dot-com bust relatively unscathed. And, we were making privacy-sensitive data available to companies before it became such an important factor in interacting with digital consumers in more socially responsible and respectful ways.”Digital Element first introduced its NetAcuity® technology, which allows users to be geographically targeted by IP address, to the online market in 1999 and has driven its evolution ever since. Initially focused on solutions for online advertising, the company quickly brought to market data that enables much-needed applications for localized content, enhanced analytics, fraud detection and prevention, digital rights management, mobile-user targeting, and more. Since 1999, Digital Element has realized two decades of year-on-year growth.Digital Element’s data is used by many of world’s most recognizable brands, among them Facebook, Hubspot, eBay, Netflix, Pinterest, Twitter, BBC, Sony, Hulu, Adobe, Intuit, and hundreds more.

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