Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 275

Venca Quadruples Conversion Rates After Implementing Syte’s Visual AI Technology

Posted by fidest press agency su sabato, 13 luglio 2019

Venca, a reference e-commerce company for women, has announced that they have seen time spent onsite quadrupled following implementation of Syte’s visual search technology. For Venca, the increased time spent online means that shoppers are finding more of the products they like and engaging in a more intentional way with the site. The findings were shared in a business case presented by Syte and Venca at Digital 1to1 Europe 2019, the retail executive event held in Barcelona.
Syte powers Visual Search as well as product recommendation features such as Shop the Look and Shop Similar to enhance user experience and engagement within Venca’s e-commerce site. Syte is an integral part of Venca’s mission for digital transformation.
In the presentation, both companies cited Visual Search as a key component of the online retail revolution. Jordi Badia, Venca’s CIO-CDO, explained that “thanks to the incorporation of this technological solution based on artificial intelligence, we have seen an increase in conversion rates and the average duration of the client on the platform, quadrupling the previous results.” In addition, Badia added that “This tool is part of our digital transformation in order to continue expanding Venca’s catalog to encompass all women in their natural environment. With the incorporation of the Marketplace functionality, there will be many new sellers and products added into the Venca eCommerce environment. In this way, the visual AI tool becomes more relevant than ever to facilitate easy search and discovery of products.”
On working with Venca, Gal Deitsch, Enterprise Account Executive at Syte explained, “Venca is a great example of the impact Visual AI can have on user experience and customer engagement. By using our Shop Similar, Shop the Look, and Visual Search technology, Venca was able to enhance product discovery at every customer touchpoint.” The event, held in Barcelona, brought together more than 350 retail decision makers from companies such as Carrefour, Nike, Mars, Worten, and more to discover the latest trends in e-commerce and address the most innovative technological solutions on the market.

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