Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 344

Accenture (NYSE: ACN) has launched a new Customer Experience Center

Posted by fidest press agency su mercoledì, 17 luglio 2019

The technologies that are showcased at the center demonstrate how digital and physical experiences align along the automotive sales and service processes (Photo: Business Wire)
Focusing on digital and mixed-reality technologies, the center, located in the Bosch Areal in Stuttgart, was developed and is operated by Mackevision, part of Accenture Interactive, and is a market leader in computer-generated imagery and immersive content solutions using data-based visualization. The Customer Experience Center is designed to help automotive companies identify new sources of growth as the industry moves toward a digital future.
Through innovative design-thinking sessions and workshops, the center will enable auto manufacturers and their dealers to rapidly co-create prototypes and industry-leading solutions by exploring how the latest innovations such as virtual and augmented reality solutions and connected car features can be applied to solve their business challenges. The goal is to help mobility providers transform their business activities and consumer experiences by addressing customers’ needs for new digital and connected products and services.


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