Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 335

Identifying Innovative Pricing Opportunities for a Retail Banking Client

Posted by fidest press agency su lunedì, 29 luglio 2019

Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest price analysis for a retail banking client. During the course of this engagement, the experts at Infiniti Research helped the client to understand where they fell behind in terms of their existing pricing strategies and helped them to attractively align the prices of existing products and services. Also, the study discusses in detail the approach undertaken by the experts at Infiniti Research to help the client create targeted promotions for different customer segments.Although most of the modern banking companies have invested heavily in efforts to improve customer experience, some of them tend to overlook ways to innovate their pricing strategies in order to attract different customer segments. Over the past couple of years, a few players in retail banking have made strategic pricing a core discipline and have consequently established a dominant presence in the industry.

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