Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 316

MX3 Diagnostics Announces Partnership with IRONMAN Oceania Series

Posted by fidest press agency su domenica, 8 settembre 2019

MX3 Diagnostics, the company that created the first saliva-based ‘lab-in-your-hand’ health diagnostics platform, today announced that it has been designated the official hydration diagnostics partner for the IRONMAN Oceania Series. IRONMAN Oceania operates a portfolio of elite endurance races including the iconic IRONMAN triathlon series throughout Australia and New Zealand.The MX3 Hydration Testing System Pro Version uses saliva to measure hydration in seconds, allowing trainers and athletes to assess hydration status anywhere at any time. This innovative approach eliminates the need for blood prick or urine tests, generating actionable results in real-time that are uploaded to the MX3 App and stored in the cloud.By making a hydration test quick and convenient, IRONMAN athletes can track fluctuations in their fluid levels day by day, and over time. Athletes now have direct insight into how their training regimen, environment and lifestyle can impact hydration status and the amount of fluid they need to drink while training and during a competition.Training for and competing in races such as IRONMAN requires both physical and mental commitment. Hydration is a key element to sports performance, as dehydration can lead to fatigue, injury and sickness. MX3 is leveraging the convenience of saliva to test for hydration and empower athletes with real-time visibility into their personalized hydration data. Dave Beeche, the managing director of the Oceania IRONMAN Group, said competing in IRONMAN at all levels is about maximizing performance to help make the impossible a reality.


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