Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

New Zealand’s Largest News Site Partners with Brightcove to Launch ‘Play Stuff’

Posted by fidest press agency su giovedì, 19 settembre 2019

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced that Stuff, New Zealand’s largest news publisher, has selected Brightcove to power Stuff’s new online video streaming streaming service Play Stuff, in conjunction with video app partner Accedo. The Play Stuff video streaming service is built on Brightcove’s OTT Flow, powered by Accedo, as part of Brightcove’s OTT experience portfolio. The service enables Kiwis to watch local and international video content across news, sports, entertainment and lifestyle programming from the likes of Reuters, Press Association, Tech Crunch, VICE, Red Bull, Bravo New Zealand, NZ On Screen and more. Stuff decided to move into the online video market to expand its audience and increase market share beyond the traditional news publisher model, while boosting new advertising streams and solidifying its position as the leading media destination in New Zealand.“Play Stuff fills a gap in New Zealand for curated news and entertainment content in a brand safe environment,” said Paddy Buckley, Head of Video Products and Strategy, Stuff Limited. ”There has been enormous growth in demand for online video over the past few years, particularly short-form, and working with best-of-breed partners like Brightcove and Accedo has allowed us to deliver on this growing interest quickly and easily.” Together, Brightcove and Accedo provided a holistic solution to support Play Stuff, with Brightcove technology acting as the backbone and Accedo providing the UX-optimised front-end. This includes providing a consistent UX on multiple platforms across desktop, mobile web, iOS, Android and with more device coverage coming soon.

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