Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

FinFit’s Intelligence-Driven Financial Wellness Platform Motivates Employees

Posted by fidest press agency su venerdì, 20 settembre 2019

FinFit, a FinTech company that provides over 125,000 employers with a unique financial wellness benefit platform, has overhauled the platform to focus on predictive AI, feature enhancements and ease of use for members. FinFit announced its mobile-first focus in July, updating FinFit.com with a sleek new look and improved functionality. The user experience for members follows suit, creating a smart, seamless journey site-wide from information-gathering to ultimate financial health improvement. Dozens of customer interviews were conducted by a design firm that specializes in user experience transformation. FinFit leveraged the findings to reinvent its financial wellness platform. Members can log in to FinFit via facial recognition, fingerprint technology and various other mobile-friendly options. The FinFit experience begins with a personal financial health assessment which identifies each member’s financial goals and current financial situation. This differentiator enables FinFit to provide unique recommendations and next steps tailored to each member, unlike other programs that offer generic solutions that may not be relevant or necessary.Each FinFit member journey is AI-driven, utilizing data to determine the best ‘next steps’ to help each member achieve financial stability. A new member rewards program encourages members to explore FinFit, awarding points for completing actions that will improve their financial acumen.The need to provide clearer direction for employees has led to the new financial health score, categorized based on the key pillars of financial wellness: spend, save, borrow and plan. Members receive an overall score, but they’ll also have visibility into how they’re performing in each of the four categories. This data helps drive the ‘next best action’ engine, ensuring that each member is uniquely positioned to improve their financial position and achieve greater financial health.

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