Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 60

AddSearch Launches Personalized Search Feature to Improve Experience for Site Visitors

Posted by fidest press agency su sabato, 12 ottobre 2019

Website search platform AddSearch unveiled today its new personalization feature. Visitors of websites that are powered by AddSearch’s search engine can now enjoy more accurate and personalized search results.Through personalization, users will be able to see search results based on their preferences and browsing histories. For example, if a site visitor who is known to be a meat lover searches for “pasta recipe,” the search results could immediately return details for Bolognese. The platform takes into consideration factors such as browsing behavior, account settings, and past purchases to narrow down the potential search results to specific pages that best fit the visitor’s preferences. E-commerce sites, for instance, can greatly benefit from such capabilities since the search results could readily point to products and services that the visitor will most likely buy. AddSearch can also provide site owners with guidance on how to create rule sets for personalization cases, ensuring that the experience would truly satisfy each user’s needs. Companies like Amazon and Netflix serve as prime examples of how personalized search can boost sales and guarantee repeat business. AddSearch can help websites easily apply a similar experience for their own visitors.
AddSearch’s site search solution is used across various industries including manufacturing, software development, and even governments. Global brands like Yamaha, BitNami, Toyota, and the City of Sydney are all using AddSearch for their respective websites. Educational institutions like Harper Adams University and Robert Gordon University are also using the platform to help them deliver quick and accurate search results.AddSearch is made available through the cloud. Site owners can avail of the service through various subscription tiers. The lowest tier, which is ideal for lower traffic sites and small organizations, can be acquired for just $25 a month. Larger enterprises, whose sites deal with large volumes of visitors, can avail of custom pricing. The company also offers discounts for non-profit and educational institutions.


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