Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 321

Toluna Launches Media and Entertainment Practice

Posted by fidest press agency su domenica, 13 ottobre 2019

Toluna, a ITWP company and leading consumer intelligence platform provider that delivers insights on demand, today announced a specialized practice focused on the needs of the Media & Entertainment industry. The announcement comes as the company continues to secure successful partnerships with major motion picture and gaming companies, mass media conglomerates and live event promoters.The average adult in the U.S. spends 6.5 hours per day engaged with digital media, according to a survey by emarketer. Despite high levels of use the increasing footprint of content streaming within the industry and consumer trends including binge-watching, make it challenging for content owners to understand true viewership metrics. Traditional measurement models don’t allow for lags when gauging the content that resonates with viewers.“The rise of streaming platforms presents a whole new challenge for the entertainment industry. Consumers are engaged with content but it’s hard to know the true audience reach,” said Nick Langeveld, managing director of Toluna North America. “Insights on demand, specialist panels and behavioral data can bridge the gap and provide new confidence in knowing how to invest marketing budgets.”Entertainment companies can harness the Toluna QuickSurveys platform to access consumer insights on demand, staying well-informed on trends and maximizing opportunities for revenue growth. Toluna’s profiling enables users to target niche segments in real-time while observed digital behavior from opt-in panel members reveals the full consumer journey including gaming habits and streaming system and app use.

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