Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 220

Six Ways to Take Customer Journey Mapping from Design to Execution

Posted by fidest press agency su domenica, 20 ottobre 2019

In the age of Amazon and Apple, every business is operating in a new relationship era – one where an ability to understand and impact the customer experience holistically is the source of sustained competitive advantage. Join Point B, an integrated management consulting, studio, venture investment, and real estate development firm, on October 23rd for an impactful, 15-minute discussion on six specific ways to improve customer experience through effective design and execution of customer journey maps. The complimentary webinar, “Spotlight On: Customer Experience” takes place at 11:00 AM Pacific Time, and is relevant for leaders responsible for strategy, performance, innovation across all industries.
Customer journey mapping is a highly-effective method for capturing and impacting a customer’s experience and sharing it across your organization. It works for everything from providing triage for baseline customer expectations to uncovering unmet market needs that can inform new products. Unfortunately, many journey mapping efforts end up as pretty presentations with good ideas that never translate to solutions and never benefit the end customers they were built to understand and serve.  Point B experts Mason West, Kevin Knowles and Daniel Hoang will cover effective practices for engaging teams in Customer Experience research, how to translate journey map insights into effective execution roadmaps and how to get the most out of existing teams and when to look for help from the outside.


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