Workarea Commerce Cloud to Support New Growth Initiatives

Workarea Commerce, a leading enterprise commerce platform, and Syatt Media, an eCommerce development, and growth studio, announced today that Spell & The Gypsy Collective, a growing Australia-based fashion brand, has launched on Workarea Commerce Cloud.Founded in 2009, the modern-bohemian fashion brand has seen steady growth and increasing interest in their product globally and across selling channels. With Workarea, the team embarks on the next phase of their business with a single technology platform to implement rich customer experience improvements across their websites and retail points of sale.Syatt Media, a Workarea Solution Partner, was chosen by Spell to support their implementation of the Workarea Commerce Cloud.
Scaling Globally with Superior Content and Omnichannel Capabilities. As demand for Spell’s products has grown, the digital team looked to Workarea to support customers across the globe. Their new approach leverages Workarea Commerce Cloud’s multi-site capabilities which lets their team efficiently manage unique, content-rich shopping experiences in different markets. Also, the platform’s architecture allows for locale-specific integrations such as payments and fulfillment.