Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 344

Morgan Stanley Announces Partnership with National Geographic Society

Posted by fidest press agency su domenica, 17 novembre 2019

Morgan Stanley, National Geographic Society and the University of Georgia College of Engineering today announced a partnership to scale and enhance the citizen science movement to help prevent and reduce plastic waste in coastlines and waterways through support for the Marine Debris Tracker (Debris Tracker). The Debris Tracker is a mobile app that allows individuals to log plastic waste pollution as well as a suite of educational materials about the sources of, and solutions to, plastic waste. It is the only litter-tracking tool that enables users to learn by exploring and contributing to an open-data platform with over two million items tracked to date. Together, this partnership will improve understanding of the sources of plastic debris and pollution, generate scientific findings, inform solutions and inspire upstream design.This partnership is a significant step in Morgan Stanley’s Plastic Waste Resolution aimed at tackling the growing global challenge of plastic waste in our environment. Announced last April, the Morgan Stanley Plastic Waste Resolution represents a strategic, Firmwide commitment to catalyze, support and help scale the innovations and business-based solutions to reduce plastic waste. By 2030, these efforts will help prevent, reduce and remove 50 million metric tons of plastic waste from entering our rivers, oceans, landscapes and landfills. Recognizing that the challenge of plastic waste is a systemic issue that requires innovation, business model optimization and financing, Morgan Stanley is committed to partnering with diverse stakeholders – including research scientists and citizen scientists – to help address this challenge.The Debris Tracker is an open-data citizen science app, serving a varied audience of educational, nonprofit and scientific organizations as well as passionate citizen scientists. As its audience grows, its technology improves and the reach of the Debris Tracker expands, it will be critical that the tool continue to meet the rigorous scientific standards required to bolster research on this topic and provide a seamless and engaging experience for users of all ages. Through the partnership, Morgan Stanley has committed to support the growth and development of the tracker for ten years.As part of this agreement, the University of Georgia will seek to better understand and document how plastic waste travels from source to sea. National Geographic Society will also create a robust tool kit of educational resources to provide deeper understanding of the global plastic waste challenge and empower the next generation of scientists and explorers.

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