Customer Portfolios Announces The Portfolio Value Statement

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the Portfolio Value Statement (PVS) report, giving businesses a holistic view into the health of their customer file.
The PVS gives marketers a total view of the different segments within the customer database, their revenue contribution by channel, and whether or not they are currently engaged and marketable. By showing how the customer base is evolving, the PVS helps marketers determine where to invest their budgets to retain or reactivate customers, not just acquire new consumers. This view makes marketers better budgeters and decision makers. When marketing proposes its plan – and must defend budget and spend – a Portfolio Value Statement gives them a more compelling argument than ever before. For the first time, marketers can present a plan based on accurate forecasts for long term revenue that will grow the entire customer portfolio for years ahead. Viewing the health of the customer database as a whole and by segment shows marketers the value of each group and how speaking to them accordingly will impact the bottom line. The PVS breaks down customer portfolios into actionable, behavior-based segments.