Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 250

Imbed Biosciences Reveals New Brand Identity for Company and Flagship Product

Posted by fidest press agency su mercoledì, 11 dicembre 2019

Imbed Biosciences Inc. (Imbed), a privately-held biotech company emerging as a leader in the development of advanced therapies for burns, chronic ulcers, and surgical wounds, announced today the launch of its new corporate and product brand identities, redesigned logos, and websites. These changes come at a time when the company is seeing wider clinical adoption of its novel FDA-cleared next-generation antimicrobial matrix product, Microlyte® Matrix.
Microlyte® is made with bioresorbable polymers and a patented antimicrobial silver nanotechnology. Its ultrathin form factor – thinner than a human hair – allows the matrix to intimately conform to the underlying wound bed, kill bacteria hiding in deep wound tissue, and prevent biofilm colonization. The matrix is ultimately absorbed into the body, eliminating painful removal. “In the last year, Microlyte® Matrix has experienced increased usage in settings across the healthcare spectrum,” said Jeff Dalsin, PhD, Vice President of Products. “The new brand identity for Microlyte® reinforces it as the ‘go-to’ product for the management of all surgical, traumatic, and chronic wounds. The refreshed Imbed logo and color scheme speak to the company’s vision to build advanced therapies in the broad area of controlled drug delivery.” The newly redesigned website features easy-to-navigate pages for both patients and healthcare professionals with information appropriate for each audience. “We want Microlyte® website to be an educational resource for both patients and clinicians,” said Dalsin.
Imbed partnered with the team at Altabos, a Cincinnati firm, to build the brand. “The new branding represents a significant step forward in the commercial life of the company and its products. I am thrilled with the outcome of this effort and expect it to be well-received in the marketplace,” noted co-founder and CEO, Ankit Agarwal, PhD.

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