Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 244

Brand Campaign “All People Are Tax People”

Posted by fidest press agency su venerdì, 3 gennaio 2020

TurboTax®, the nation’s leading online tax preparation service from Intuit Inc. (Nasdaq: INTU), today announced the launch of its new brand campaign, “All People Are Tax People”. The integrated campaign, which will span broadcast, digital and social, and culminates with a celebratory spot in the NFL Super Bowl, reminds people that they accomplish amazing things every day and, with the right tools and encouragement, they are capable of doing anything – including their taxes.“Every day we watch the people around us do remarkable things. Yet when it comes to their taxes and finances these same people can feel overwhelmed and intimidated,” said Mary-Ann Somers, Senior Vice President, Intuit’s Consumer Group. “‘At TurboTax, we’ve long believed that with the right tools and encouragement, people are capable of anything – including their taxes. ‘All People Are Tax People’ brings this belief to life, giving consumers the confidence they need to accomplish their taxes.” The campaign launches with a 60-second anthem, “All People Are Tax People”, which showcases relatable scenarios and the amazing feats people accomplish every day. Having a baby. Acing a science fair project. Cooking marvelous meals. All the things, big and small, that people accomplish each and every day is proof they can do their own taxes. And while every tax situation is unique and different, consumers can have confidence that TurboTax has the tools, guidance and experts to help them accomplish their taxes too.

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