Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 244

Attitude Matters

Posted by fidest press agency su martedì, 7 gennaio 2020

Youngstown, OH, (GLOBE NEWSWIRE) — Have you ever wondered what differentiates a good salesperson from a great salesperson, or what will actually motivate employees who seem to be unmotivated? If you already know DISC theory and use DISC assessments for team building, hiring or leadership development within your company, you know that two people with the same DISC style are not identical. The truth is, DISC is just the tip of the iceberg, revealing the observable behaviors and communication styles of those around us. How do we discover the deeper behaviors we don’t see, such as the driving passions and motivators of our employees? PeopleKeys, leading international provider of DISC and other behavioral assessments and training, is now providing the widely popular Behavioral Attitudes Index (BAI) in four more languages in addition to English: Dutch, Chinese (Simplified), French and Spanish. The BAI assessment was initially developed for discovering the drive of individuals, especially in sales positions, but has been found to be the “secret sauce” in hiring processes for assessing the internal motivators of all candidates within the workforce.
Developed by Dr. Bradley Smith, President & Co-Founder of PeopleKeys, the BAI identifies six attitude styles in which one invests their energy by the thoughts, tasks, and activities in which they find most fulfilling. These form the acronym I-SPEAK: Inner Awareness (I), Social/Humanitarian (S), Power/Political (P), Economic (E), Artistic (A) and Knowledge (K).
With the motivations of employees being different in this digital age from older generations, the BAI also provides a great value to leaders and hiring managers, giving them insight and a deeper understanding of what drives and motivates younger generations as they are entering the workforce or being promoted from within.


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